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Satisfaction - Chris Denove
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Title
Satisfaction - how every great company listens to the voice of the customer
Satisfaction - how every great company listens to the voice of the customer
Author
Chris Denove
Chris Denove
format
Hardback
Hardback
Publisher
Portfolio
Portfolio
Language
English
English
UK Publication Date
20060701
20060701
Description
For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share and profits.
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