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Say it with presentations - Gene Zelazny

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Title
Say it with presentations - how to design and deliver successful business presentations
Author
Gene Zelazny
format
Hardback
Publisher
McGraw-Hill
Language
English
UK Publication Date
20060616

Description

For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills.


Now in this revised and expanded edition of Say It With Presentations, Mr. Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques.


Written in a clear, highly engaging style, this essential business tool covers everything from defining the situationto developing the right mix of visual aids to interest your audience without overpowering them. Say It With Presentations features a wealth of practical information on:

  • Selecting the best medium_traditional standup presentation,
    discussion meeting, video conference, or virtual presentation
  • Designing your presentation_knowing what to put in and what to leave
    out
  • Determining your message_how to make it clear, direct, and appropriate
    for the intended audience
  • Writing the presentation_crafting the most effective story line,
    introduction, and ending
  • Making the most of visuals_including computer-driven onscreen
    presentations with animation, scanned images, sound, video, and links
  • Creating charts, text visuals, and storyboards_to produce the most
    attractive and convincing presentation
  • Projecting confidence, conviction, and enthusiasm_to hold audience
    attention and generate interest in your ideas
  • Rehearsing the presentation_to search out imperfections and make the
    event as compelling as possible
  • Setting up facilities and equipment_to ensure that everything is
    working smoothly and geared for a first-rate presentation
  • Applying your delivery skills_putting together all the oral, video, and
    audio effects and delivering them at the right pace
  • Getting used to answering questions_by preparing for and anticipating
    post-presentation queries from the audience

    Filled with scores of helpful illustrations, this wide-ranging sourcebook also explains how to take humor seriously and incorporate it into a presentationand how to use the "Audience Bill of Rights" to focus clearly on the needs of the audience.


    Comprehensive and completely up to date, the new edition of Say It With Presentations contains all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.

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