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Scenarios for success - Bill Sharpe
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Title
Scenarios for success - turning insights into action
Scenarios for success - turning insights into action
Author
Bill Sharpe
Bill Sharpe
format
Hardback
Hardback
Publisher
Wiley
Wiley
Language
English
English
UK Publication Date
20071012
20071012
Description
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).
Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.
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