Search engine optimization - Jennifer Grappone

A Step–by–Step Guide

As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite–sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.

In this ultimate do–it–yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:

• Cut through the trendy jargon to find the Eternal Truths of SEO


• Understand SEO essentials like choosing the best keywords and optimizing meta tags


• Steer clear of common SEO mistakes


• Optimize your website for factors search engines care about
  and skip the ones they don't


• Take the plunge with pay–per–click campaigns, link–building methods, and more


• Track and measure results with spreadsheets, customizable reports, and other valuable tools

You'll also find:

• Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies


• Pearls of Wisdom, such as "You will never really know exactly how Google works"


• Real–world From the Trenches case studies that illustrate successes to learn from and mistakes to avoid