Search engine optimization - Kristopher B. Jones

Welcome to the only guidebook series that takes a visual approach to professional–level computer topics. Open the book and you'll discover step–by–step screen shots that demonstrate over 140 key search engine optimization techniques, including: Identifying your target audience Using and optimizing meta tags Optimizing your site for multiple browsers Writing effective content Building communities with blogs and forums Using Google Analytics Gaining exposure through social media Creating pay–per–click campaigns Maximizing the use of other search engines Monetizing traffic on your site "Search–engine optimiza–tion is, with–out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." ? Rand Fishkin, SEOmoz High–resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two–page lessons break big topics into bite–sized modules "Apply It" and "Extra" sidebars highlight useful tips Target your audience, create strong pages, use keywords, and build links Master powerful techniques with visual instructions