Search engine optimization - Kristopher B. Jones

Welcome to the only guidebook series that takes a visual approach to professional–level computer topics. Open the book and you'll discover step–by–step screen shots that demonstrate over 140 key search engine optimization techniques, including:

• Analyzing your competition

• Researching and analyzing keywords

• Developing your link building skills

• Setting up blogs and communities

• Using Google Analytics

• Networking with Facebook and MySpace

• Boosting traffic with Digg and StumbleUpon

• Setting up pay–per–click campaigns

• Discovering ways to monetize Web traffic

• Installing valuable SEO plug–ins

Extra Apply It

• "Apply It" and "Extra" sidebars highlight useful tips

• High–resolution screen shots demonstrate each task

• Succinct explanations walk you through step by step

• Two–page lessons break big topics into bite–sized modules