Search engine optimization for dummies - Peter Kent

Learn the secrets that search engines like and move your Web site to the top! What good is a greatlooking Web site if your target audience cant find it? This book reveals the dos and donts so that you can build in search enginefriendly features and steer clear of those things that get your site bumped to the back of the pack. Make the most of social networking, get cool sites to link to yours, track your progress, and more! Know what youre dealing with
learn which search engines are important, what a search directory is, and the keywords people use to find your business Build it right
find out how to construct your site with the information that search engines need to index it properly Cover all bases
get your site listed in product and shopping indexes and localsearch services Love those links
find sites to link to yours and choose links that boost your position Watch this
use video to make your site more visible, and build traffic with social networking sites Open the book and find: How search engines work Techniques search engines like and ones they hate What keywords are and how to use them How to make your site both useful and visible Pagebuilding tips Small things that can make a big difference How to redeem your site if something goes wrong Ten common myths about SEO