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Secrets from the innovation room - Kay Allison
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Title
Secrets from the innovation room - how to create high-voltage ideas that make money, win business, and outwit the competition
Secrets from the innovation room - how to create high-voltage ideas that make money, win business, and outwit the competition
Author
Kay Allison
Kay Allison
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20041016
20041016
Description
Proven techniques for coming up with creative and profitable ideas every time!
Everyone is naturally creative; the key lies in knowing how to tap into that inner creativity anytime, anywhere, and for any reason. Secrets from the Innovation Room explains how the creative process is learnable, just like any other skill.
It debunks long-held myths and mysteries, replacing them with a step-by-step process for coming up with innovative, hero-making, and profitable ideas on demand.
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