Selling the sea - Bob Dickinson

Critical praise for two of the brightest lights in the retail travel industry? "Carnival attracted passengers largely because of the effort [Bob] Dickinson oversaw to change the image of cruising from a pastime for the rich to a vacation for the masses. That change in consumer perception was perhaps the single most important event in the development of the modern cruise business." ?Miami Herald "Andy Vladimir, marketing superstar, living legend, award–winning professor and scholar, is known as ?Mr. Quotable Quote? by industry professionals everywhere. His business and academic achievements easily put him on top." ?Anthony G. Marshall Dean, School of Hospitality Management Florida International University