Selling with noble purpose - Lisa Earle McLeod

"If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life . . . then work back from that purpose."
TOM RATH, bestselling author of StrengthsFinder 2.0

Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.

A single interview with a top-performing biotech salesperson led sales leadership consultant Lisa Earle McLeod on a six-year quest to undercover what goes on inside the minds of top-performing salespeople and how leaders can replicate that mindset across their organizations.

McLeod discovered that salespeople who sold with noble purpose who truly wanted to make a difference to customers consistently outsold salespeople who were focused on sales goals and money. More than 10,000 hours in the field with top sales performers from organizations like Apple, Kimberly-Clark, and Merck revealed that a Noble Sales Purpose (NSP) is the difference between a sales force thats merely effective and one thats truly outstanding.

Selling with Noble Purpose shows you how to ignite the True Believer that lurks in the heart of every salesperson. Because as much as salespeople want to make money, they also want to make a difference.