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Sensory Branding - Paul Steiner
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Title
Sensory Branding - Grundlagen multisensualer Markenfhrung
Sensory Branding - Grundlagen multisensualer Markenfhrung
Author
Paul Steiner
Paul Steiner
format
Paperback / softback
Paperback / softback
Publisher
Springer Gabler
Springer Gabler
Language
German
German
UK Publication Date
20161116
20161116
Description
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings unter Bercksichtigung der Automobilwirtschaft (Fallstudie MINI) und der Neuen Medien.
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