Item out of stock
Selling fast! Item low in stock
Services marketing - Christopher H Lovelock
Oops!
Unfortunately it looks like someone took the last one.
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar
Why choose musicMagpie?
Title
Services marketing - people, technology, strategy
Services marketing - people, technology, strategy
Author
Christopher H Lovelock
Christopher H Lovelock
format
Paperback / softback
Paperback / softback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
20100318
20100318
Description
The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Why buy with musicMagpie?
FREE 12 Month Warranty on Tech
Magpie Certified Refurbished Tech
FREE Delivery on ALL Orders
14 Day Money Back Guarantee
90 Point Refurbished Quality Check
If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.