Item out of stock
Selling fast! Item low in stock
Services marketing - David L. Kurtz
Oops!
Unfortunately it looks like someone took the last one.
Unfortunately it looks like someone took the last one.
No worries, we have many more interesting finds for you.
Browse similar
Why choose musicMagpie?
Title
Services marketing
Services marketing
Author
David L. Kurtz
David L. Kurtz
format
Paperback / softback
Paperback / softback
Publisher
Wiley
Wiley
Language
English
English
UK Publication Date
19971118
19971118
Description
This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment.
Why buy with musicMagpie?
FREE 12 Month Warranty on Tech
Magpie Certified Refurbished Tech
FREE Delivery on ALL Orders
14 Day Money Back Guarantee
90 Point Refurbished Quality Check
If you’re looking for something new to listen to, watch or play, look no further than the musicMagpie Store. We sell over half a million new and used CDs, DVDs, Blu-Rays, Games and Vinyl, spanning all kinds of genres and consoles, with prices starting from just £1.09! We also sell a wide range of refurbished Mobile Phones and Tech from major brands like Apple, Samsung, Sony, Microsoft and much more. With a 12 month quality warranty, you can save with total confidence.