Although essentially one man, chief noisemaker Tom Ellard, he was joined here by film maker/homebrew video synthesizer operator Stephen Jones, and effects producer Robert Racic: who had worked with New Order. The result is a punishing view of pop, all crunching rhythms and electronic juxtapose. By incorporating popular tropes such as consistent rhythms, melodic vocal lines and drum machines this was perhaps as near to a little 'boogie-oogie-oogie' as Severed Heads were likely to get, but the outcome is a striking hybrid of the avant-garde, EBM and Synth-pop, an industrial vortex in which the sounds of the 20th century are sucked in and spat out around a monstrous dance beat.
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