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Shapes in my heart - Kevin Roberts
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Title
Shapes in my heart - lovemarks in action
Shapes in my heart - lovemarks in action
Author
Kevin Roberts
Kevin Roberts
format
Hardback
Hardback
Publisher
powerHouse Books
powerHouse Books
Language
English
English
UK Publication Date
20070308
20070308
Description
This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.
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