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SiSoMo - sight, sound, and motion - Kevin Roberts
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Title
SiSoMo - sight, sound, and motion - think with your heart, feel with your brain
SiSoMo - sight, sound, and motion - think with your heart, feel with your brain
Author
Kevin Roberts
Kevin Roberts
format
Paperback / softback
Paperback / softback
Publisher
powerHouse Books
powerHouse Books
Language
English
English
UK Publication Date
20060102
20060102
Description
SiSoMo - Sight, Sound and Motion is the combination that made television the most powerful selling tool ever invented. It is the heady combination of the senses that is now spreading across all screen-based media. This new book, from the worldwide CEO of Saatchi & Saatchi, welcomes you to the Screen Age. This is a visually stimulating rush through the SiSoMo world and is for everyone who was ever thrilled by a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound and motion is the only way to cut through media fragmentation
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