Small business marketing for dummies - Barbara Findlay Schenck

Use the Internet to spread the word about your business Harness the power of marketing and watch your business grow If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low–cost, high–impact campaigns, this friendly guide is your road map to a great marketing campaign, from ads and direct mail to public relations and the Internet. Discover how to: Develop the right marketing strategy Establish your position and brand Create effective advertising campaigns Generate publicity and word–of–mouth Maximize Internet marketing opportunities