Smart things to know about marketing - John L. Mariotti

Most people think that marketing has entered a new era thanks to the Internet, e–commerce, and the worldwide explosion in communications and computing infrastructure. They're probably right, but smart marketers know that even in the new economy the fundamentals of marketing are as valid as ever. Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationships matter a lot–especially in marketing. Customers are people with motives, emotions, needs and wants, and smart marketers stay close to them. If you really want to be one of the top marketers in the new economy you've picked up the right book. Smart Things to Know About Marketing gives you everything you need to know to stay ahead of the field. At the end of it you will understand the five smartest things to know about marketing:
* You must have a plan
* Get close to your customers
* Do your homework
* Remember relationships
* Use the speed and reach of technology
To be really smart about marketing in this era of accelerating knowledge, information avalanches, the ubiquitous Internet and exploding e–commerce you have to do smart things and make smart decisions faster and better than ever before. If you don't you'll be a smart job hunter, because your company will be bought by a competitor that does! Smart Things to Know About Marketing is your key to success in the new world of business. Watch your sales, your company and your career take off! Smart Things to Say:
* 1980s – Ready, Aim, Fire
* 1990s – Ready, Fire, Aim
* 2000s – Fire, Fire, Fire
Philip Kotler