Social media marketing - Liana Evans

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy.then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results.and profit big from today's hottest new social media sites and platforms!

Topics include

Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more

Define goals and customize strategy to maximize Return on Conversation (ROC)

Understand the whole conversation about you and all the communities you serve

Manage legal, compliance, and ethical challenges

Plan social media policies for your company's employees

Extend customer service into social media

Maintain consistent branding and messaging

Complement your SEO, PPC, offline marketing, and PR efforts

Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy