Social media marketing for dummies - Shiv Singh

Your customers are already buzzing on social media sites; make the buzz work for you!

Social media marketing is an up–to–the–minute way to spread the word about your business. This book will help, whether you're a small or startup operation or a big corporation looking to get closer to your customers. Identify social media sites that appeal to your target audience, evaluate niche communities, develop your voice, and measure your results.

• What it is
  see how Twitter®, blogs, Facebook® fan pages, and YouTube® videos can enlist your customers to promote your brand




• Why it works
  understand how consumers influence one another in social networks




• Funneling the media
  learn how to make social media marketing a part of the marketing funnel




• Find your voice
  identify recognizable people in your organization who can represent your brand in the social Web, yet be individual and authentic




• What's in it for them
  explore incentives for your customers




• Measure the effect
  discover how to apply metrics to Facebook fan pages, viral video views, widget downloads, and tweets




• You can't fake it
  get familiar with social media and be sure your spokespeople are credible




• Link up
  find out how to link your Web site to the social Web

Open the book and find:

• Why social influence drives successful marketing




• How to develop the right voice for social media




• The big and small sites ideal for marketing




• Where the influencers hang out and how to get their help




• Strategies for getting employees involved




• Steps for getting your message to mobile users




• Ways to blend traditional marketing with social media




• Best practices of the social media experts