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Soft - Rupert Thomson
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Title
Soft
Soft
Author
Rupert Thomson
Rupert Thomson
format
Paperback
Paperback
Publisher
Bloomsbury
Bloomsbury
Language
English
English
UK Publication Date
05/03/1998
05/03/1998
Description
The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder …
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