Southern California

COMPETITIVE ADVANTAGE:

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  More maps-including a free pullout map-than other guidebooks to the
  region; detailed road trip itineraries not found in competitor
  guides.
  

  
  


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TOURISM TRENDS:

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  The COVID-19 pandemic in 2020 and 2021 caused a steep drop-off in
  tourism to many destinations, but surveys have shown an ongoing
  interest in international travel once it becomes safe again. The
  number of Americans traveling domestically and overseas is expected
  to increase in mid-2021, once vaccinations have been administered
  to a wide variety of people.
  

  
  


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  Most of California experienced record-high tourism levels in 2019,
  according to Visit California, but a lack of business travelers may
  mean that tourists may still find bargains, especially in major
  cities, throughout 2022.
  

  
  

FULLY REDESIGNED!

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  New front cover has eye-catching full-bleed images with key selling
  points on the front
  

  
  


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  New back cover is fully-redesigned
  

  
  


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  "Best of" Lists will visually engage the reader and provide an
  overview of the entire destination (best things to eat, see, do,
  drink, as well as what to read and watch before going)
  

  
  


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  Visually focused with more color and images including more full and
  half-page images throughout and color-coded category icons
  

  
  


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  Other useful features including Great Itineraries, Walking Tours,
  Calendar of Events, What to Watch and Read Before Your Trip
  

  
  


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  "Travel Smart" (logistical planning tips section) now at the front
  of the book and redesigned to be more infographic in feel
  

  
  


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  Stronger Voice and Opinions give all Fodor's guides more
  personality. Books are more friendly and conversational in tone,
  going beyond informational to being inspirational
  

  
  

CURATED AND RELEVANT:

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  Focused coverage on only the best places so travelers can make the
  most out of their limited time.
  

  
  


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  Carefully vetted recommendations for all types of establishments
  and price points.
  

  
  

CONCISE:

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  Shortened reviews presented with brevity and focus.
  

  
  

Please see additional key selling points in the book main description