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SPIN selling - Neil Rackham
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Title
SPIN selling
SPIN selling
Author
Neil Rackham
Neil Rackham
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
19880701
19880701
Description
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.
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