Spoon

This is a comprehensive view of product design, presenting the work of 100 exceptional international designers - who have emerged on an international platform since the late 1990s - selected by 10 critics, designers and entrepreneurs, highly respected for their informed opinion on the international contemporary design scene. It provides an opportunity to see a diverse collection of design projects that includes a whole range of objects: furniture, lightning, tools, utensils, high-tech products, machinery and so on.;The designers' pages are listed in alphabetical order featuring two double-page spreads for each designer, of exemplary products accompanied with sketches, drawings, computer renderings, model and prototypes that help to explain, together with the extensive captions, the process behind each project. A short explanatory text by the curator explains the designers' work and the characteristics that make his/her projects forward-looking and ground breaking. The text also features, at the end of the book, 10 "classic", industrially manufactured product designs, chosen by the curators as best examples of the concept of "good design". These "classics" are accompanied by text written by the curators that explain their choice of designers and generally what they see to be the concept of "good design".;"Spoon" takes its place in a series of surveys identifying 100 of the most interesting, cutting-edge practitioners of key art forms. Earlier surveys include "Cream" and "Fresh Cream", for contemporary art, "10x10" for architecture and "Blink" for photography.