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Sport business in the global marketplace - H. Westerbeek
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Title
Sport business in the global marketplace
Sport business in the global marketplace
Author
H. Westerbeek
H. Westerbeek
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20021004
20021004
Description
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
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