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Sports marketing - Sam Fullerton
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Title
Sports marketing
Sports marketing
Author
Sam Fullerton
Sam Fullerton
format
Paperback
Paperback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20060801
20060801
Description
Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment.Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more.
The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.
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