Starting and running a business on the Internet - Alex Kiam

In 1995, businesses clocked up more than 300 million pounds in sales over the Internet. Within five years that figure had risen to over 20 billion pounds and is still growing. These cyber-businesses use the Internet to slash costs, improve their customer relations and support, sell their products direct to the customer, cut marketing expenses and reach hitherto untapped markets.;The author, who himself has run three profitable web sites since 1993, lends his experience in an easy to follow format so that British businesses can benefit from being on the Internet. Many basic questions are answered such as: is the Internet right for my business?; how can I use the Internet to get and keep customers?; can I get started quickly and cheaply?; what are the potential problems and how do I avoid costly mistakes?;No matter how little you know about computers, this book will take you from the very basics, such as getting a domain name, through to `going live' with a brand new Internet business and the possibilty of taking orders from around the world.