Start & run a desktop publishing business - Barbara A. Fanson

Today’s technology allows anyone with a computer and some software to call herself or himself a desktop publisher. But can these people also say that they can meet promised deadlines, satisfy the client, run a business, and make money doing so? With the expert advice included in this thorough guide, anyone with an eye for design and an entrepreneurial edge can learn how to succeed in this competitive, thriving business.
Manage your business profitably
Develop a niche market
Find opportunities on the Internet
Whether you would like to strike out on your own or have been operating a business for years, this book is full of helpful advice on how to run an efficient and profitable desktop publishing business ? from registering a business name, to producing artwork, to invoicing and collecting your fees. This new edition includes updates on new technological changes in the industry. The book also includes samples, worksheets, and checklists to help the entrepreneur get started. It includes:
Starting a business: the basics
Pricing your work
Equipping your office
Marketing your busines
Managing a studio
Working efficiently
Dealing with suppliers
Using the Internet to expand your services
Obtaining the right technology