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Strategic alliances - Peter Lorange
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Title
Strategic alliances - formation, implementation, and evolution
Strategic alliances - formation, implementation, and evolution
Author
Peter Lorange
Peter Lorange
format
Paperback / softback
Paperback / softback
Publisher
Wiley
Wiley
Language
English
English
UK Publication Date
19930909
19930909
Description
Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:
- An analysis of over 30 alliances in the US, Japan and Europe.
- A blueprint for successfully forming and implementing an alliance.
- Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.
Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.
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