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Strategic and competitive analysis - Craig S. Fleisher
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Title
Strategic and competitive analysis - methods and techniques for analyzing business competition
Strategic and competitive analysis - methods and techniques for analyzing business competition
Author
Craig S. Fleisher
Craig S. Fleisher
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20040916
20040916
Description
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
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