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Strategic customer care - Stanley A Brown
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Title
Strategic customer care - an evolutionary approach to increasing customer value and profitability
Strategic customer care - an evolutionary approach to increasing customer value and profitability
Author
Stanley A Brown
Stanley A Brown
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
19990715
19990715
Description
Most organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care.
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