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Strategic management - Fred R. David
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Title
Strategic management - concepts & cases
Strategic management - concepts & cases
Author
Fred R. David
Fred R. David
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20021113
20021113
Description
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
A survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes. Eight new cases including a new cohesion case on American Airlines! Customize this casebook @ prenhall.com/custombusiness.
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