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Strategic management - Fred R. David
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Title
Strategic management
Strategic management
Author
Fred R. David
Fred R. David
format
Paperback
Paperback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20041001
20041001
Description
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
The tenth edition of Strategic Management is a current, well-written strategic management textbook with the most up-to-date compilation of cases available. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 46 Experiential Exercises, and 43 cases are included.
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