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Strategic management - George Luffman
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Title
Strategic management - an analytical introduction
Strategic management - an analytical introduction
Author
George Luffman
George Luffman
format
Paperback / softback
Paperback / softback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
19960624
19960624
Description
Strategic Management is a new and up to the minute text and cases book for students of strategy based on combined new editions of the highly successful, Business Policy and Cases in Business Policy. Including six new chapters and an extensive selection of new cases, Stategic Managemnent retains the consise and accessible approach of the previous editors of the text and cases.
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
The text is designed to give a clear and attractive introduction to the subject of strategy and business policy and all the material presented has been tried and tested on a variety of undergraduate, postgraduate and executive development courses.
This new package has been carefully and intensively developed by the experienced author team, each of whom have over 20 years' experience in teaching, researching and consulting in the area of business strategy.
Strategic Management is enhanced by a student workbook, and an instructor's manual.
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