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Strategic management - Gregory G Dess
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Title
Strategic management
Strategic management
Author
Gregory G Dess
Gregory G Dess
format
Paperback
Paperback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20120501
20120501
Description
Strategic Management: Text and Cases , Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases.
The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.
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