Strategic management - Richard L Lynch

A revised title Strategic Management in its 5th edition (formerly Corporate Strategy) reflects a text in tune with the ongoing changes in the teaching, learning and practice of strategy.

This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short examples to illustrate this. It is also defined by its ?twin perspective? of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

A revised structure in this edition: 15 ?core? chapters followed by 5 more specialist chapters, is also enhanced by the provision of a 12 additional cases which focus around 5 large industry sectors.

It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.