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Strategic management - Stephen J. Porth
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Title
Strategic management
Strategic management
Author
Stephen J. Porth
Stephen J. Porth
format
Paperback
Paperback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20020328
20020328
Description
For undergraduate/graduate-level courses in Strategic Management and Business Policy.
This first-of-its-kind text offers students a cross-functional perspective on strategic management-emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.
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