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Strategic management - Vinh Chau
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Title
Strategic management
Strategic management
Author
Vinh Chau
Vinh Chau
format
Paperback
Paperback
Publisher
Cengage Learning
Cengage Learning
Language
English
English
UK Publication Date
20140120
20140120
Description
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today?This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment.In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
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