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Strategic management and business policy - Thomas L. Wheelen
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Title
Strategic management and business policy - International Edition
Strategic management and business policy - International Edition
Author
Thomas L. Wheelen
Thomas L. Wheelen
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20020117
20020117
Description
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.
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