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Strategic management and business policy - Thomas L. Wheelen
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Title
Strategic management and business policy
Strategic management and business policy
Author
Thomas L. Wheelen
Thomas L. Wheelen
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030724
20030724
Description
For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.
Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.
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