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Strategic management in construction - David Langford
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Title
Strategic management in construction
Strategic management in construction
Author
David Langford
David Langford
format
Paperback
Paperback
Publisher
Wiley Blackwell
Wiley Blackwell
Language
English
English
UK Publication Date
20010921
20010921
Description
This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions.
Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations.
The book will provide a valuable tool for the strategic development of construction firms.
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