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Strategic marketing for nonprofit organizations - Philip Kotler
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Title
Strategic marketing for nonprofit organizations
Strategic marketing for nonprofit organizations
Author
Philip Kotler
Philip Kotler
format
Hardback
Hardback
Publisher
Pearson Education
Pearson Education
Language
English
English
UK Publication Date
19951214
19951214
Description
Appropriate for junior, senior and graduate-level courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations and Public Health for Nonprofit Organizations.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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