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Strategic marketing problems - Roger Kerin
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Title
Strategic marketing problems - cases and comments
Strategic marketing problems - cases and comments
Author
Roger Kerin
Roger Kerin
format
Paperback / softback
Paperback / softback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20030821
20030821
Description
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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