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Strategic marketing problems - Roger Kerin
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Title
Strategic marketing problems
Strategic marketing problems
Author
Roger Kerin
Roger Kerin
format
Paperback
Paperback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20120927
20120927
Description
For undergraduate and graduate marketing strategy courses.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice,Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.
A comprehensive, practice-driven approach to developing decision-making skills in marketing.
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice,Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.
This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.
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