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Strategic market management - David A. Aaker
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Title
Strategic market management
Strategic market management
Author
David A. Aaker
David A. Aaker
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20010803
20010803
Description
Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions.
- The most complete, systematic approach to external analysis available.
- Addresses key current strategy issues, and is noted for its extensive use of business examples.
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