Strategic organizational communication in a global economy - Charles Conrad

Organizations are a key to understanding society s beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made.

This book shows how any strategy of organization, including its design, system of motivation and control, form of leadership, and relationship to communication technologies, can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years,
Strategic Organizational Communication
engages readers in a comprehensive discussion of organizational communication theories.

This updated seventh edition includes:

• Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK


• A nuanced, in–depth discussion of technology, and a new chapter on organizational change


• New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout


• Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies