Strategy in a week - Ray Irving

Strategy is about what tomorrow will be like and then working it back to today. It is about direction for all organisations and their units, of all sizes. This book exposes the past, present and future of strategy, covering:

How strategy has changed, what it is and what it isn't

What leading management thinkers say about strategy

Case studies of strategies great and small

How to develop a strategy in tune with today's markets

The key elements in turning strategy into action



This book has been fully revised and updated for the 2002 series relaunch