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Strategy marketing - Frank Bradley
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Title
Strategy marketing - in the customer driven organization
Strategy marketing - in the customer driven organization
Author
Frank Bradley
Frank Bradley
format
Paperback / softback
Paperback / softback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20030411
20030411
Description
Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field.
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