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Strategy pure and simple II - Michel Robert
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Title
Strategy pure and simple II - how winning companies dominate their competitors
Strategy pure and simple II - how winning companies dominate their competitors
Author
Michel Robert
Michel Robert
format
Hardback
Hardback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
19971116
19971116
Description
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.
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