Street smart franchising - Joe Mathews

The truth you need to knowbefore you buy a franchise

This straight-shooting franchise guide goes beyondthe "how-to" to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. Smart Franchising reveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, it offers an in-depth look at what happensduring the research and investigation of a franchise,something glossed over in most franchise books.